Dallas displays a wide variety of architecture, most notably modern and postmodern structures like the Perot Museum of Nature and Science, the Gothic revival Kirby Building, and the Victorian and Neoclassical homes on Swiss Avenue.
The city center is the best place to start a visit, where you’ll find excellent museums, restaurants, and hotels. For more on sightseeing, see our guide to the top attractions in Dallas.
Forever etched in infamy, the former Texas School Book Depository at the intersection of Houston and Elm Streets in Dallas is now home to a museum dedicated to remembering one of the nation’s most tragic and defining moments. Visitors to the museum are first introduced to the historical context with multimedia exhibits that describe the political climate of the early 1960s and then go on to highlight President Kennedy’s trip to Texas in November of 1963 and the last days of his life. Just past here, you will see the sniper’s perch in the corner window from which Oswald took the deadly shots, recreated to match the original photos from the crime scene. The remaining exhibits walk you through the tense hours following the shooting, recollections of the state of shock that enveloped the nation and the world, the investigations that followed, and JFK’s legacy. Exhibits also include historical artifacts, like a replica of the Mannlicher-Carcano rifle found at the crime scene, the scale model of Dealey Plaza used by FBI agents during the investigation, forensic evidence, and items such as Lee Harvey Oswald’s wedding ring and Jack Ruby’s hat.
To get more from your visit, the Sixth Floor Museum at Dealey Plaza tour includes admission to the museum and a guided audio tour that expands upon the information in the exhibits. The tour includes narration by Pierce Allman, as well as audio clips of actual radio broadcasts, eyewitness reports, and police statements from the event and the days following the tragedy.
Just a few blocks away across from the city courthouse, the John Fitzgerald Kennedy Memorial is an imposing yet understated monument to the president. Designed by architect Philip Johnson, its construction was completed in 1970 after years of controversy.
Address: 411 Elm Street, Dallas, Texas
Just minutes from downtown Dallas, the Dallas Arboretum and Botanical Garden sits on 66 acres along the southeast shore of White Rock Lake. The property’s fourteen world-famous displays showcase seasonal flowers, ornamental shrubs, trees, and plant collections. The gardens also host seasonal outdoor festivals, concerts, art shows, and educational programs, and guided tours of the property are available. Although conceived in the early 1930s, this splendid tourist attraction didn’t become a reality until 1984, when the park was laid out on the grounds of a mansion built in 1939. Adding to the fun are the exquisite sculptures and fountains in areas with names like Toad’s Corner, Texas Town, and Pecan Grove. Be sure to do a little exploring around White Rock Lake Park, too. Surrounded by 10 miles of hiking and biking trails, it’s known for its excellent bird and wildlife spotting, as well as fishing and sailing.
Address: 8525 Garland Road, Dallas, Texas
Housed in a massive architectural masterpiece designed by Thom Mayne, the Perot Museum of Nature and Science is a top Dallas attraction for families and curious tourists. The building itself was designed with sustainability as a foremost goal, including summer water conservation with the use of recaptured condensation from air conditioners and drip irrigation, the use of recycled and locally sourced building materials, and solar-powered water heaters. The museum is divided into thematic areas with interactive educational stations, games, and high-tech displays. These themes include engineering and innovation, energy, evolution, earth sciences, and more. It also features a 3D theater, the Moody Family Children’s Museum and playground, and a 54-foot escalator that overlooks the property from within a glass enclosure.
Address: 2201 N. Field Street, Dallas, Texas
The Dallas Museum of Art has been a long-standing institution in the city since it opened in 1903. One of the ten largest museums in the United States, it has a collection of more than 24,000 works from the Americas and around the globe, including everything from ancient artifacts to contemporary art. Highlights from the collection include Classical art and artifacts from ancient Egypt, Greece, and Rome, paintings by Claude Monet in the European art gallery, and several contemporary pieces by Jackson Pollock. In addition to the permanent collections, temporary exhibits highlight the work of prominent artists, explore thematic topics, and display historic collections. Another art exhibit worth catching is the Wendy and Emery Reves Collection, housed in a re-creation of the Reves Villa and including Impressionist paintings, antique carpets, Chinese porcelain, and early Renaissance and 17th-century European furniture.
Address: 1717 N Harwood Street, Dallas, Texas
Conveniently located within walking distance of the city’s historic downtown core, Dallas World Aquarium is a fun and educational excursion for young and old alike. Housed in some 87,000 gallons of saltwater are a vast array of sea life including bonnethead sharks, stingrays, jellyfish, sea turtles, giant groupers, and rare leafy seadragons, all living in natural reef settings. A fun highlight is the Orinoco Rainforest exhibit, complete with numerous free-flying birds, such as toucans, along with tree sloths and aquatic species such as Orinoco crocodiles and poison dart frogs. Hot Tip: Check the feeding schedule before arrival for a chance to see the animals at their most animated, as well as for details of upcoming talks and lectures.
Address: 1801 N. Griffin Street, Dallas, Texas
Pioneer Park, maintained by the adjacent Dallas Convention Center, is designed to resemble a section of the Shawnee Trail, a major Texas cattle drive route in the 19th century. This large green space in Dallas’s central business district has a stream that falls over limestone cliffs, but its most remarkable feature is the 49 larger-than-life bronze sculptures of Texas Longhorn cattle that are being herded through the park and across the creek by three mounted cowboys. Designed by artist Robert Summers, the park is landscaped to reproduce the scene of the iconic industry that defined early Texas.
Location: Young Street, Pioneer Plaza, Dallas, Texas
The Dallas Zoo is a 106-acre park housing more than 2,000 exotic animals from 406 species in a variety of different habitats. Always popular with families, this fun attraction – just three miles away from the city center – was established in 1888, making it one of the oldest zoos in the United States. Focusing on two major regions – ZooNorth and the Wilds of Africa – the zoo includes highlights such as Giants of the Savanna, the Otter Outpost, the excellent Wildlife Amphitheater with its displays of birds in flight, and the Endangered Tiger Habitat with its forest-like setting. The newly refurbished Wilds of Africa Adventure Safari monorail takes park visitors on a journey through the Great Rift Valley and habitats of African countries like Ethiopia, Kenya, and Tanzania. Another attraction kids will love is the Zero Gravity Thrill Amusement Park, a fun theme park with enough bungee jumps and free-falling rides to keep them amused for hours.
Address: 650 S R L Thornton Fwy, Dallas, Texas
While not the tallest building in Dallas, the Reunion Tower is undoubtedly the most distinguished and most recognizable. Completed in 1978 and appearing as a geodesic ball perched atop five cylindrical concrete poles, its 560-foot length is spectacularly lit up at night, emphasizing its unique outline. After renovations in 2011, the Reunion Tower now boasts a revolving restaurant with 360-degree views over Dallas, and the GeO-Deck observation level, home to an informative interactive display providing details about the building and notable landmarks.
Address: 300 Reunion Blvd E, Dallas, Texas
Opened in 2003, the Nasher Sculpture Center has a collection of modern and contemporary sculpture and contains exhibits exploring the history of the art of sculpture. Located in the heart of the Dallas Arts District, large outdoor sculptures are on display throughout the tree-lined grounds. Highlights include pieces by Edgar Degas, Henri Matisse, Pablo Picasso, Max Ernst, and Andy Warhol. The museum and sculpture park also regularly host events, including lectures and concerts. Another gallery worth visiting is the nearby Trammell and Margaret Crow Collection of Asian Art, a museum dedicated to the arts and cultures of China, Japan, India, and Southeast Asia.
Address: 2001 Flora Street, Dallas, Texas
The Frontiers of Flight Museum is home to more than 30 aircraft and has extensive exhibits that display the journey from the roots of aviation from Leonardo da Vinci through modern space exploration. The museum collection includes a full-size model of the Wright Flyer; artifacts from the Hindenburg; WWI and WWII aircraft and artifacts, including a fully restored Stearman PT-17 Kaydet Biplane; and the Apollo VII spacecraft. On display at Love Field, the Braniff Gallery and Virgin America exhibit highlight the history of commercial aviation.
Another excellent aviation museum is the Cavanaugh Flight Museum in Addison, just north of Dallas. Located in a massive hangar, the museum displays a large collection of aircraft dating back to WWI, as well as related artifacts and artwork.
Address: 6911 Lemmon Avenue, Dallas, Texas
Founded in 1974, the African American Museum has a variety of displays of African American artistic, cultural, and historical materials. Full of references to traditional African motifs and cultural icons, the museum’s collection includes numerous pieces of artwork, along with a library and historical archive. Educational and entertainment programs are also hosted in the on-site theater. Another important attraction is the Dallas Holocaust Museum and Center for Education and Tolerance with its moving displays, such as an actual boxcar used to transport Jews during WWII, and memorials, including the names of family members lost to survivors who had settled in Dallas.
Address: 3536 Grand Avenue, Dallas, Texas
If you are looking for things to do, the Bishop Arts District in Dallas’s North Oak Cliff neighborhood has nearly endless possibilities for shopping, dining, and entertainment. It features more than sixty independently owned and operated businesses. Here, you will find chic boutiques, art galleries, restaurants, and cozy coffee shops in an inviting small-town atmosphere. Among the unique purveyors are specialty shops that cater to male clientele, like the quirky M’antiques; several women’s vintage clothing boutiques; and a myriad of shops that carry items made by local artists and designers. A place with a strong sense of community, the neighborhood often hosts family-friendly street festivals and public entertainment.
Location: North Bishop Ave, Dallas, Texas
If you were around in the 1980s and owned a television set, read newspapers, or worked in an office, there’s little chance you’d have escaped the wave of interest that swept the world when Dallas hit the small screen. Now that you know who shot JR, you can visit the location where the series was set: Southfork Ranch. About 25 miles north of Dallas, the ranch welcomes visitors for guided tours of the mansion. Afterwards, you can enjoy an authentic Texan chuckwagon dinner on the grounds.
Address: 3700 Hogge Drive, Parker, Texas
Texas was famous for its big railway engines, and the Museum of the American Railroad is the place to see them. Home to one of the oldest (and largest) collections of passenger cars, rolling stock, and railway-related artifacts in the country, the museum features the largest steam, diesel, and electric locomotives ever used, and all just 29 miles north of Dallas in the town of Frisco.
Address: 455 Page Street, Frisco, Texas
Another fun excursion is Wichita Falls. Although some two hours drive northwest of Dallas, it’s worth it for those who enjoy a little culture as the town boasts a symphony orchestra, a ballet company, many professional theatrical performances, numerous fine museums, art galleries, and festivals. For history buffs, historic Kell House Museum alone is worth the drive. Built in 1909 for Frank Kell and his family, the museum is a testament to the history of Wichita Falls and showcases original pieces from the Kell family as visitors step back in time through the beautiful red oak and beveled glass door into a receiving room decorated in Victorian style. If from Wichita Falls you continue your journey northwards, be sure to add Lake Meredith to your list of stops along the way. Here, you’ll find the Lake Meredith Aquatic and Wildlife Museum with its interesting displays relating to the Texas Panhandle and its flora and fauna.
Address: 900 Bluff Street, Wichita Falls, Texas
DigiMarCon is the Largest Digital Marketing, Media and Advertising Conference & Exhibition series in the world, with annual events held in all continents (North America, Latin America, Europe, UK, Asia Pacific, Middle East and Africa) in 13 countries (United States, Canada, Australia, New Zealand, United Kingdom, Ireland, Netherlands, Spain, Brazil, Singapore, India, United Arab Emirates and South Africa), across 33 cities (New York, Philadelphia, Boston, Toronto, Vancouver, Montreal, Houston, Dallas, Chicago, Los Angeles, San Francisco, Seattle, Washington DC, New Orleans, Atlanta, Detroit, Miami, Denver, San Diego, Phoenix, Las Vegas, Honolulu, London, Dublin, Amsterdam, Barcelona, Johannesburg, Cape Town, Dubai, Sydney, Auckland, Singapore and Sao Paulo). All DigiMarCon Events can be attended in-person or online. Wherever you are located there is a regional DigiMarCon event nearby you can attend.
DigiMarCon Conferences are held in top luxury 5-star event venues across the world such as; Royal Caribbean Cruise Ships, Olympic Stadiums, Marina Bay Sands Expo & Convention Centre and Wynn, JW Marriott, Marriott Marquis, Hyatt Regency, InterContinental, The Westin, Renaissance, Hilton, Conrad, W, Sheraton, Loews and Sofitel Hotel properties. Discount hotel room rates at each venue hotel means no hassle getting to and from the venue each day.
Building relationships matter! At DigiMarCon Conferences we have more networking breaks on our program than others. On average there are 8 Networking breaks at each event giving delegates ample opportunities in a relaxed atmosphere to meet others over the 2-days at the event; from 1-hour round table networking luncheons to 3-hour dinner receptions. These networking breaks are set in picturesque locations to facilitate memorable experiences while fostering new relationships. Such experiences include enjoying cocktails and the Sunset over the Pacific Ocean on a private Ocean Terrace in Santa Monica, to being on the Sydney Olympic Stadium playing arena at night enjoying cocktails under the lights, to dining at the 360 Revolving Restaurant at the top of the CN Tower in Toronto for a Dinner Reception, enjoying cocktails on a private promenade overlooking Times Square in New York City, or having fun at the Dazzles Night Club onboard the Royal Caribbean Oasis of the Seas for a Farewell Party, etc.
DigiMarCon Keynotes, Panels and Master Classes are facilitated by the foremost thought leaders in the industry, from celebrity social media influencers to CMO’s from the largest Fortune 500 company brands that are disrupting the digital marketing, media and advertising industry, such as Google, Facebook, Microsoft, Amazon, Oracle, Adobe, eBay, Netflix and more. All presentations are pitch-free, and include actionable takeaways, case studies, strategies and tactics, ready to be applied when back in the office.
At DigiMarCon Conferences you are never ‘left in the dark’…. literally, in a large room far away from the stage and speakers, crushed in tight theater seating, without even a table, while sitting in the dark. At DigiMarCon all delegates have premium meeting space in luxurious ballroom well-lit spaces, with comfortable seating with table enabling delegates to use their laptop to take notes with ample charging facilities onsite in a comfortable space to learn and thrive. All tables are situated close with direct view of the stage.
DigiMarCon Conferences are affordable to attend, from single-day event passes up to two-day VIP options at a fraction of the cost of other industry events. We offer significant discounts for early bird registrations. Additionally, on top of time-limited discount pass rates, because budgets are tight, we want to make sure all groups have a chance to attend DigiMarCon. For government employees, students, academic, startups, non-profit organizations and teams, we offer generous discounts off the prevailing registration price.
Attend DigiMarCon and you become part of the show! DigiMarCon Conferences tap into the talent of the room, drawing from the knowledge and experience of the professionals in the audience. All DigiMarCon events include regular interactive question and answer sessions with speakers and the audience ideal for collaboration, audience polls, along with ice-breaker and group exercises, steered by charismatic Emcees.
DigiMarCon Conferences put you right up and close with the speakers giving you the opportunity to meet these social media influencers which you follow in person. Speakers are never hidden in private speaker rooms away from the audience, they are in the auditorium sitting right beside you and participating.
Attending a conference is a well-researched decision. There are many factors to consider such as location, time, venue, cost, speakers, content, etc. At DigiMarCon our results-obsessed Customer Service team are at your service before, during and after the event to help with your needs. It’s at the core of what we do — it drives our business. Offsite, we are ready to assist you via phone, ticket or chat. Onsite at our Conferences, friendly DigiMarCon staff serve as your hosts. They welcome your input and are happy to assist you.
At all DigiMarCon Conferences is the co-located exclusive event TECHSPO Technology Expo, which showcases the new generation of technology and innovation, including; AdTech, MarTech, Internet, Mobile and SaaS technologies. Be inspired, amazed and educated on how these evolving technologies will impact your business for the better. Unlimited Access to TECHSPO Technology Expo is included with all DigiMarCon passes.
DigiMarCon All Access & VIP Passes include a 12-month on demand access to hundreds of hours of DigiMarCon speaker keynotes, panels and master class presentations from recent DigiMarCon Conferences, including videos, slide decks and key takeaways, available on demand so you can watch what you want, when you want.
Attendees of DigiMarcon Conferences gain membership to an exclusive global Digital Marketing, Media and Advertising Community of over 500,000 worldwide subscribers to our award-winning digital marketing blog and over 100,000 members to the International Association of Digital Marketing Professionals (visit https://iadmp.org). This global community comprises of innovators, senior marketers and branders, entrepreneurs, digital executives and professionals, web & mobile strategists, designers and web project managers, business leaders, business developers, agency executives and their teams and anyone else who operates in the digital community who leverage digital, mobile, and social media marketing. We provide updates to the latest whitepapers and industry reports to keep you updated on trends, innovation and best practice digital marketing.
The events industry has forever changed in a world affected by COVID-19. The health and safety of our guests, staff and community is our highest priority and paramount. The team at DigiMarCon is dedicated to ensuring a great experience at our in-person events, and that includes providing a safe, clean and hygienic environment for our delegates. Some of the key areas we have implemented safe and hygienic measures include;
DigiMarCon has always been industry leaders of the Hybrid Event experience for years (a hybrid event combines a "live" in-person event with a "virtual" online component), no one needs to miss out on attending our events. Each DigiMarCon Conference can be attended in-person (with a Main Conference, All Access or VIP Pass) or online (with a Virtual Pass) giving attendees a choice for the experience they want to have. Attending virtually by viewing a Live Stream or On Demand enables participation by people who might be unable to attend physically due to travel or time zone constraints or through a wish to reduce the carbon footprint of the event. If you would like to meet the speakers, network with fellow marketing professionals at refreshment breaks, luncheons and evening receptions, check out the latest Internet, Mobile, AdTech, MarTech and SaaS technologies providers exhibiting then it is highly recommended to attend DigiMarCon in-person. As the largest Digital Marketing, Media and Advertising Conference series with events in 33 international cities worldwide, across 13 countries, there is bound to be a DigiMarCon Event near you to attend in-person if you can.
DigiMarCon Conference Series is the annual gathering of the most powerful brands and senior agency executives in your region. The Sharpest Minds And The Most Influential Decision Makers - Together for Two Days.
Who Attends Our Conferences
Brands • Agencies • Solution & Service Providers • Media Owners • Publishers • Entrepreneurs • Start-Ups • Investors • Government • Corporates • Institutes of Higher Learning